Live product launches are vital to the success of a new product in today’s market. When introducing a new highly anticipated product into the market place most companies will look to do a live product launch. A live product launch is a live event that encompasses these six important factors.
The purpose of a live product launch is to expose your product to your target market.
Timing is Everything:
Timing is critical with the launch of a new product. First and foremost, the product launch needs to be produced with the actual release of product into the market.
Location, Location, Location:
Location is key to a successful live product launch. Select a venue that will set the best backdrop for your product.
Know your Audience:
Think strategically about your audience.
The goal is for the live product launch to be an enjoyable experience from start to finish.
Hire an Expert:
Keeping track of all of these moving pieces is difficult.
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Brand activations are all about approaching your audience in an unforgettable way that lets them know who you are and why they should love your product. The activation should generate enthusiasm to the point that your customers are activated into buying your product therefore increasing sales.
Here are five tips for holding a brand activation event that successfully meets your sales goals.
Set Brand Goals
Know Your Audience
Examine the Competition
Activate, Activate, Activate
Monitor and Evaluate
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